I have prospected
thousands of booksellers (yes, it's cool, there are thousands of booksellers)
over the years, and I have become accustomed to patterns in the responses. Most
don't respond, but those who respond in the negative say things like "We are
a used bookstore, we don't touch remainders."
Another common
negative response is, "We are a rare and antiquarian bookstore, we don’t
deal in remainders."
And, "We are a
new bookstore, we don't sell remainders."
First of all,
technically speaking, most of the books I sell are not remainders, they're
returns (see http://benarcherbooks.blogspot.com/p/remainder-bargain-book-overstock.html),
but who's counting.
More importantly, the buyers and owners who respond in the
positive are, of course, booksellers in some or all of the above
categories. They might tell me to
restrict my lists to a few subjects or to send a maximum of one list per week,
but most of them just say something like "yes, please send me your
lists." They then proceed to see what they need and place orders,
reorders, and more orders.
My customers are all
independent, some owning more than one location, but most only one. They range
in size from small to Strand. They tend to be omnivores, buying something from
every subject category and even non-book
items that somehow end up on my lists. (Have you seen the wonderful puzzles at
World…?) They are also inordinately successful, another pattern I've noticed.
I have some truly
niche customers, and they too are successful. I do get niche. I've been buying
and selling in my niche for around 32 years, so I know niches work. I am sure
that many of the prospects who turn me down with are successfully running their
niche businesses. I just get the feeling that many of them are leaving money on
the table, not to mention customer satisfaction, for an imaginary reason.
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